I spent the Saturday of Memorial Day weekend visiting several Farmers Markets in nearby towns. I figured this was a good way to spend time outdoors, meet the neighbors and hopefully find something new and interesting to try.
It was quite an exciting day. Folks were either buying food for their pantry’s, prepping for a BBQ, eating snacks from the food truck or “just because”. I like “just because” since you have no expectations and your mind and taste buds are open to new ideas and sensations. In other words, it’s purely impulse.
There were the usual suspects at the markets including produce, meats, dairy and baked goods. I was more focused on specialty foods & beverages and wellness items. Not surprisingly, some markets had specialty alcohol products such as ciders, bourbons and gins.
What I liked most about the farmers markets I visited was the music, entertainment for the kids (future foodies) and the shoppers’ excitement and willingness to try and buy new things. I spoke with several vendors about their success at these show and overall they were satisfied with the turnout and opportunity to grow their business. In fact, one vendor closed his retail bake shop and now only sells at farmers markets. He and his team attend 50+ markets / week and has reduced his costs and waste while growing distribution and awareness.
I came across one vendor called WILL●YUM, who were very focused on building their business. Besides having a great spice product and an awesome label, their spicy personalities was engaging. The benefits of selling your products at Farmers Markets is the affordability of rent, ability to build awareness and trial and personally engage with your shopper and consumer.
Overall, it was a great day. I got to try new products, meet old acquiesces and make new friends. As George Bernard Shaw said, “There is no love sincerer than the love of food.”