Mission / Values
Our mission is to proudly represent and promote our clients’ products and services. We specialize in consumer packaged goods including food, beverages, confections and specialty items. We’ll build your brand to be best in class through rigorous analysis, modern and time tested marketing strategies and a comprehensive go-to-market plan.
Our values are simple and straightforward:
- We respect our clients, their employees and customers
- We operate with the highest level of integrity
- We provide our clients with thoughtful advice by setting realistic and attainable goals
Who is WiseStar?
When I lived in Hong Kong and worked in China, I came across a classic Chinese novel called All Men Are Brothers. This book, a masterpiece of Chinese fiction, was written in the fourteenth century by Shih Nai-an and his disciple Lo-Kuan-Chung. It is considered one of the four great classic novels of Chinese literature.
The principal character in All Men Are Brothers is Wu Yung, translated as “the WiseStar,” who was considered to be a brilliant military strategist and advisor. Set in the Song dynasty, the story tells of how Wu Yung gathered a group of 108 outlaws at Mount Liang (or Liangshan Marsh) to form a sizable army, which was eventually granted amnesty by the government, and then sent on military campaigns to resist foreign invaders and suppress rebel forces.
Like the character, WiseStar Consulting will provide its customers with valuable advice and marketing & sales strategies that will build their brands to new heights while beating the competition.
Bill Berkowsky – Principal Consultant
Bill Berkowsky is an International Consumer Packaged Goods professional who promotes brands through analytics, marketing and sales strategies, and customer programs.
Passionate for consumer products, Bill started his career on Madison Avenue advertising Grey Poupon Mustard and Smirnoff Vodka. He then amassed 30+ years’ experience at premier CPG companies including Altria, Philip Morris International, PepsiCo, Topps, and Glaceau, a business unit of Coca-Cola.
Bill enjoys traveling and has visited 36 counties and lived in four. He is constantly scouring supermarkets and other food outlets for unique foods, snacks and beverages. Bill enjoys cycling, hiking, and other outdoor active lifestyle activities.
Bill earned an M.B.A. from Hofstra University, with a concentration in Marketing Management. He was awarded a Bachelor of Science with an emphasis in Finance, Economics, and Psychology, from Fairleigh Dickinson University.